TOUCHED BY CANCERPatient-Centric Nutrition
We are listening
In an effort to address palate change concerns, the Marivation Team conducted and continues to conduct real-life patient surveys and questionnaires.
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The Unmet Need
Marivation is being enthusiastically discussed as a much-needed option in the oncology world and the need for Marivation products has been identified. In 2018, an estimated 1,735,350 new cases of cancer will be diagnosed in the United States and 609,640 people will die from the disease. Additionally, it’s anticipated the number of new cases per year is expected to rise to 23.6 million by 2030.
Malnutrition is a frequent problem in cancer patients, which leads to prolonged hospitalization, a higher degree of treatment-related toxicity, reduced response to cancer treatment, impaired quality of life and a worse overall prognosis. The attitude towards this issue varies considerably and many malnourished patients receive inadequate nutritional support.
The most common cancers (listed in descending order according to estimated new cases in 2018) are breast cancer, lung and bronchus cancer, prostate cancer, colon and rectum cancer, melanoma of the skin, bladder cancer, non-Hodgkin lymphoma, kidney and renal pelvis cancer, endometrial cancer, leukemia, pancreatic cancer, thyroid cancer, and liver cancer.
Touched by Cancer? We’d love your input to make our products even better.
Patient-Centric Nutrition that Physicians & Nurses can Appreciate
Example of Patient Model: 180-pound 65yo white male with lung cancer who possesses a desire to fight his cancer with a focus on quality of life and goal to live as long as possible using classic FDA-approved therapies such as chemotherapy, radiation, immunotherapy, and even surgery where appropriate.
In this malignant physiologic setting, there is an increased metabolic rate which typically leads to weight loss and fatigue. If the average person would require around 1500-1800 calories to maintain weight and energy WITHOUT a diagnosis of cancer, we are working on the thought that WITH cancer comes an increased caloric demand. Marivation’s Chief Medical Officer and Oncologist is setting the caloric goal at around 2500-3000 calories per day.
The goal is creating the ability for patients to consume 1200 calories per day from OncoBitez, this is the equivalent of drinking 3 “boostplus” type drinks per day – easily done by most patients. Balancing with the remaining 1500 calories from food intake as normal would also allow for more caloric intake from small volume if needed during times of severe nausea, stomatitis, or fatigue.
Marivation’s Product Development Team use their expertise to create the great taste, spice-specific effects we hope to achieve (cancer-fighting potential, etc.), texture (definitely softer texture due to expected stomatitis from most chemotherapies), volume of product/size of each bite….
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Cancer Treatments vs. your Tastebuds
Each person being treated for cancer will have differing changes to their palate. Breast cancer patients will receive taxane treatment most of the time (Taxol, Taxotere, Abraxane). They often will receive an anthracycline treatment as well (Adriamycin). For many, this alters taste in a way that everything is “too salty.” Breast cancer patients also suffer with stomatitis which makes eating something with a tough texture challenging (chewing becomes a displeasure) as gums and soft tissue of the oral cavity can become irritated and tender.
Another challenge comes in people receiving platinum-based chemo (Carboplatin, Cisplatin, etc.) as patients often feel like everything has a metallic taste. Platinum chemo is used broadly, but is used a lot in lung patients, ovarian ca pts, esophageal, etc.… just to name a few.